Chelsea hope to sell academy graduate and are willing to be flexible on his price tag

Chelsea hopes to sell Armando Broja’s after dropping his price tag

According to Express, Chelsea are desperate to sell Armando Broja in the January transfer window and have now dropped his asking price from £35 million to £15 million to cash in the player quickly.

The first set £50 million asking price for the Albanian striker, but with no approach from interested clubs, the club lowered his value and are hoping to sell him before the winter window closes.

This is the third time the club has reduced its price tag and is desperate to sell the striker to generate some revenue after making some extravagant singings last summer.

The centre-forward has endured a frustrating season so far, struggling to find the back of the net after coming from a long-term injury. The 22-year-old previously spent a loan stint at Southampton.

The striker had an exceptional chance to highlight his abilities when Nicolas Jackson’s time with Senegal in the African Cup of Nations, but his progress has been moderate thus far and the striker remained ineffective in front of the net.

Jackson will now return from the AFCON, which will further cut into Broja’s playing time after Senegal fell to Ivory Coast 4-5 on penalties. Additionally, the youth player’s playing time may be impacted by the club’s pursuit of another centre-forward during the summer transfer window, thus a move would be beneficial for him.

Chelsea, however, is keen to sell him and has now even cut his asking price. To be honest, £15 million is not enough, and given Broja’s high ceiling and potential to become an explosive striker, the club ought to ask for a little bit more.

More Chelsea News

• Chelsea are exploring market for a short-term striker and are keen to bring Karim Benzema on loan
• Jurgen Klopp confirms Alexis Mac Allister will be fit to play vs Chelsea
• Chelsea set to revive interest in Amadou Onana once they sell Conor Gallagher

However, we are unable to comment much on this because the club needs to meet Premier League financial regulations and wants to generate cash rather than take a chance. Now that £15 million is too little and should come in handy, it should be within the reach of the clubs eager to sign him.