Chelsea have finally landed a shirt sponsor after agreeing a deal with Infinite Athlete . (Photo via Getty Images)
Chelsea have abandoned talks with betting giants Stake who were keen to become our jersey sponsors following massive backlash from fans. The Blues’ current deal with Three has expired, and the club has opted to pursue a new sponsor heading into the 203/24 season.
According to Matt Law of the Telegraph, Chelsea have pulled out of negotiations with Stake their fans led criticism. More so, the Premier League’s decision to ban betting sponsors from the 2025-26 season would have made life difficult for us in the long run.
The Premier League confirmed earlier that the clubs will not be allowed to use gambling sponsorships starting from the 2025–26 season, which would have put Chelsea in a fix had they reached an agreement with Stake.
The Blues are also in negotiations with German financial services company Allianz, but it remains to be seen if an agreement can be reached. Chelsea had a deal worth £40 million a season with Three, while Stake were ready to offer more than Three, it is now a no-go. Hopeflly Allianz too will provide us with a financially viable offer.
However, it seems unlikely that the Blues will put themselves at risk despite knowing the ban starts in the 2025–26 season, so it will be better to find a legal sponsor. Allianz already have different arrangement with Bayern Munich and Juventus as shown by the names of the stadiums of both clubs. Whether we will consider a deal along the same lines is debatable.
The club has failed to qualify for Champions League next season which has impacted out standing with FFP regulations. Whether the lack of European football will hinder the search for a generous sponsor remains to be seen.
Todd Boehly should be wise to ensure we come to an agreement with a sponsor who is not controversial. The last thing we need is off-field factors to hamper our campaigns. The more focus we place on what happens on the pitch, the better.
Chelsea will do well to build a clean image that can make the cub the epitome of strong yet fair business. It is in our best interests to keep the business clean and fous attentions on being successful on the pitch. The last thing we need is unneeded controversiesper the club’s image.
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