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Home » “Feeds into football”- Lampard provides his two cents on role of social media in football management

“Feeds into football”- Lampard provides his two cents on role of social media in football management

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Chelsea boss Frank Lampard on how social media is the driving force behind the changing landscape of football management.

Chelsea boss Frank Lampard on how social media is the driving force behind the changing landscape of football management

Interim Chelsea boss Frank Lampard explains how social media has become the driving force behind the changing landscape of football management.

This is an era of the game where people have run out of patience. With the kind of money at stake while competing in the Premier League, managers get sacked left, right and centre when the performance dips to a slight extent.

It all starts with impatience from the fans in the social media, that filters through to football stadiums. Once the latter happens, the club owners are almost obliged to either increase pressure on the managers or sack them.

Chelsea boss Frank Lampard on how social media is the driving force behind the changing landscape of football management.
Frank Lampard explains the change in football management landscape driven by social media. (Photo by JAVIER SORIANO/AFP via Getty Images)

Lampard, who was sacked by Chelsea and Everton before, comments on this topic and explains the reasons behind it (h/t Football.London):

“The landscape has changed and, this is generally, we’ve lost maybe sight of alignment sometimes, maybe expectation sometimes, or reasonable expectation.

“Some of it has been fast-tracked with social media and this open world – like politics, you either hate something or you love it, you’re not allowed to be somewhere in between and it feeds into football.

“You’re winning games, ok we love you, but if not, ok we hate you and there’s pressure. There are a lot of things that link into that. In terms of me, you say I’ve been sacked twice and I was fortunate enough to have a career where I never had to have that feeling too much. I got released by Chelsea but I was 34, 35.”

To be fair, Lampard is spot on here. The way people change their emotions towards the manager depending on the result of the match has intensified in the past few years.

It is like – if you win a game, you are a God. Lose the next one and the scrutiny is ramped up. The time-giving procedure to managers has become rare, hence we see a managerial merry-go-round.

Chelsea boss Frank Lampard on how social media is the driving force behind the changing landscape of football management.
Chelsea are close to appointing Mauricio Pochettino after sacking the manager twice this season. (Photo by David Ramos/Getty Images)

There are examples of clubs persisting with their picks after rocky starts and bearing the fruits of success later on. Liverpool under Jurgen Klopp started inconsistently, but the board stuck by him. The results are there for everyone to see.

Arsenal did the same with Mikel Arteta even when at times things look out of order at the club. They are now seeing what the Spaniard can do.

More Chelsea News:

Chelsea have changed managers this season like a mother changes her baby’s nappy. The club needs to finalise the appointment of Mauricio Pochettino soon and give him enough time to sort out the mess and start his own renaissance with the team.